when you consider how competitive the retail environment is, apparently the national retail federation polled its members and found that none actually plan to add the fee. you've got, for example, toys r us and target. they told nbc news that they would not be passing that on to shoppers. >> profit margins are so skinny when we're talking about retail. >> right. >> let's move to this. the suffering could soon be over for fans of devil dogs, ring dings and yodels. >> reportedly mckee foods that makes little debbie snack cakes is reportedly offering $25 million to $30 million for hostess brand's drake's brands. the drake assets are apparently composed mostly of intellectual property and also some equipment. >> intellectual property? >> yeah. hostess also on friday won a judge's permission to place two other bread assets on the auction block. as part of this liquidation process, richard, hostess's various brands, the bread, ringdings, twinkies, they're all being auctioned off and hopefully sold off to lucky buyers. >> i think we just did this story because we wanted to say ring dings and